I’m Jaci Willoughby—a storyteller, strategist, and mission-driven marketer with a heart for social impact and a head for data. With a Master of Library & Information Science degree and certification as a librarian, I’ve always been drawn to the art of connecting people with the information and inspiration they need to spark real change.

Over the years, I’ve worn many hats—nonprofit leader, marketing director, content creator, community builder—and each one has helped me fine-tune my ability to blend strategy with soul. I specialize in marketing that moves people: building brand visibility, developing thoughtful campaigns, managing CRM and analytics systems, and crafting content that connects.

Right now, I’m exploring new opportunities to collaborate with organizations committed to sustainability, equity, and mission-based outcomes. If that’s you—we might just be a good fit.

What I Believe

Marketing can do more than sell. It can build community. It can educate, inspire, and drive real, measurable change. I believe strategy and empathy go hand-in-hand—and that the best campaigns are rooted in purpose, not just performance.

My work is fueled by curiosity, collaboration, and a desire to make the world just a little bit better through every project I touch.

Experience Highlights

• Led national digital campaigns and CRM strategy for a nonprofit clean energy lender, increasing the funding pipeline from $50M to $250M
• Grew member engagement and improved retention at a state housing association through revamped email and social content strategies
• Designed inclusive community engagement campaigns and served as a trusted communications lead during periods of high stakeholder concern
• Adept in platforms like Salesforce, Mailchimp, Canva, Google Analytics, and Tableau (and always learning more!)

A Few Things That Make Me… Me

📚 Former librarian turned marketing strategist
🌿 Big believer in slow mornings, cottage gardens, and cozy creativity
✍️ Working on a children’s book series set in an enchanted forest
🍓 Growing strawberries and beets in my hydroponic garden
🎧 Probably listening to an audiobook or lo-fi playlist as we speak