Author: Jaci
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The Hidden Engine of Opportunity
While headlines focus on job markets and economic forecasts, the real work of building opportunity often starts quietly—at nonprofits working behind the scenes to train, uplift, and empower.
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TBL Fund Monthly Newsletter
A selection of TBL Fund’s mission-driven newsletters that inform, inspire, and engage stakeholders. These publications highlight our innovative financing solutions, community partnerships, and commitment to clean energy access for underserved communities.
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The Nonprofit Staffing Crisis: Why It Matters and What We Can Do
Across the country, nonprofit organizations are facing a workforce crisis that threatens the essential services millions of Americans rely on every day. From libraries to health clinics, food banks to housing initiatives, the people who hold up the nonprofit sector are stretched thin, burned out, or leaving the field altogether. According to recent data, over…
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Patterned with Purpose
What started as a personal solution grew into a full Spoonflower collection of original fabric, wallpaper, and home decor designs—each made to evoke a warm, storybook life. Inspired by my sewing practice at Brambles Handicraft, these prints are grounded in a love of cottage living, folk florals, and quiet beauty.
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Storytelling as Strategy: Why Narrative Matters in Impact Marketing
In impact marketing, storytelling isn’t just a creative flourish—it’s a strategic foundation. Whether I’m guiding a campaign or building community, I’ve found that narrative has the power to connect, clarify, and inspire action. In this post, I explore how storytelling shapes my approach to marketing, from nonprofit campaigns to fictional worlds, and why purpose is…
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Willo’s Web – Community Building Before It Was a Buzzword
Before wellness apps and social media groups, Willo’s Web built a thriving online community for fans of The Biggest Loser. Through forums, challenges, and peer support, it drew 5,000 weekly visitors and helped inspire NBC’s Biggest Loser League. This case study explores the grassroots strategies that drove engagement, accountability, and long-term behavior change.
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Campaign Materials: Lending Collateral for Lead Nurturing & Outreach
A suite of printed and digital materials created to support the TBL Fund sales team, designed to boost awareness of financing options for green retrofits, bridge loan products, and IRA/BIL incentives targeting multifamily affordable housing and tribal communities.
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Launching a Brand Voice: Social Media Campaign for TBL Fund
A curated collection of branded social media posts created for TBL Fund to support audience growth, program awareness, and thought leadership in clean energy finance. Each post highlights a different strategy—from case studies and lending promotions to seasonal messages and milestone announcements.
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New Member Onboarding Campaign – RHAWA
An automated email series paired with a beautifully crafted Member Companion Guide, this onboarding campaign helped new RHAWA members navigate their benefits with clarity and confidence. From login support and legal forms to education, advocacy, and community tools, the 30-day sequence boosted early engagement and reduced support needs—creating a more connected member experience from day…
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Unlocking Solar Potential for Affordable Housing: A Breakthrough in California
This blog post introduces a groundbreaking financing model developed by TBL Fund and Finance for Impact, making solar energy accessible to affordable housing providers in California despite restrictive loan terms.
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Jacqueline Willoughby 