Author: Jaci
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Innovative Financing: Making Solar Possible for Affordable Housing
This editorial-style blog post explains how clean energy financing is made possible for affordable housing providers facing regulatory barriers.
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Norfolk Public Library Schools Partnership
A campaign pivot that paid off! TBL Fund’s Bridge Loan program wasn’t reaching the right audience—until a data-driven shift redirected efforts toward rural energy cooperatives and DOE grant recipients. The result? A fivefold increase in pipeline value and a major boost in engagement.
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Library of the Year Nomination: Celebrating Innovation at Norfolk Public Library
In 2019, I had the privilege of drafting Norfolk Public Library’s nomination for Library of the Year. This narrative showcases the heart of a library system deeply committed to early literacy, teen empowerment, inclusive programming, and creative placemaking.
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A Forest Keepers Journal
A Storytelling Project Rooted in Magic, Memory, and Place Welcome to Forest of Whispers, a creative world I’ve been quietly tending for years—one part storybook, one part soul project. What began as a bedtime tale scribbled in a journal has grown into a whimsical children’s book series, complete with character-driven storytelling, a companion website, and…
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Bridge Loan Campaign
A campaign pivot that paid off! TBL Fund’s Bridge Loan program wasn’t reaching the right audience—until a data-driven shift redirected efforts toward rural energy cooperatives and DOE grant recipients. The result? A fivefold increase in pipeline value and a major boost in engagement.
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Crafting a Visual Identity: My Personal Brand Process
Creating a brand is more than picking a font and a few colors—it’s about capturing a feeling and translating it into something others can instantly recognize. In this post, I walk through the step-by-step process I used to build the visual identity for Brambles Handicraft, from defining a brand personality to crafting a mood board…
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Jacqueline Willoughby 