From strategy to storytelling, these projects reflect the heart of my marketing work—aligning mission-driven messages with the right audiences at the right moment.
Here you’ll find case studies, campaign metrics, and creative elements from projects I’ve led or supported. Each piece highlights a different facet of my approach, whether it’s community outreach and partner development, audience targeting, digital content, or brand strategy—all grounded in real-world results and purpose-driven storytelling.
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TBL Fund Monthly Newsletter
A selection of TBL Fund’s mission-driven newsletters that inform, inspire, and engage stakeholders. These publications highlight our innovative financing solutions,…
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Willo’s Web – Community Building Before It Was a Buzzword
Before wellness apps and social media groups, Willo’s Web built a thriving online community for fans of The Biggest Loser.…
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Campaign Materials: Lending Collateral for Lead Nurturing & Outreach
A suite of printed and digital materials created to support the TBL Fund sales team, designed to boost awareness of…
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Launching a Brand Voice: Social Media Campaign for TBL Fund
A curated collection of branded social media posts created for TBL Fund to support audience growth, program awareness, and thought…
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New Member Onboarding Campaign – RHAWA
An automated email series paired with a beautifully crafted Member Companion Guide, this onboarding campaign helped new RHAWA members navigate…
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Norfolk Public Library Schools Partnership
A campaign pivot that paid off! TBL Fund’s Bridge Loan program wasn’t reaching the right audience—until a data-driven shift redirected…
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Bridge Loan Campaign
A campaign pivot that paid off! TBL Fund’s Bridge Loan program wasn’t reaching the right audience—until a data-driven shift redirected…
Jacqueline Willoughby 