Where strategy meets heart & message meets mission.
Welcome to the space where I unpack the stories behind the work—marketing campaigns that connect, community-building efforts that matter, and the storytelling techniques that bring it all to life. Whether you’re here for insight, inspiration, or a peek behind the scenes, I hope you’ll find something meaningful in the way purpose shapes every message.
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The interview doesn’t end when you leave the room. Thoughtful thank-you notes, strategic follow-ups, and leaving a professional, memorable impression can turn an interview into an offer. Learn how to keep the momentum going.
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Stop telling—start showing. Build an online portfolio and share measurable career wins as mini case studies. Demonstrate your impact, highlight your skills, and give hiring managers the proof they need to say yes.
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The job hunt can feel endless—rejections, ghosting, and burnout are part of the journey. But every setback is a chance to learn, refine your strategy, and stay resilient. Discover how to turn frustration into growth, keep your focus, and move closer to the opportunity that’s truly right for you.
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When I first started using ChatGPT in my job search, I was skeptical. Could an AI really help me land a job? Spoiler: it absolutely can — if you know how to use it. For me, ChatGPT became a quiet, tireless assistant, helping me streamline resumes, identify fit, and prepare for interviews. It didn’t replace
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Applying to hundreds of jobs didn’t work — but narrowing my focus did. In this post, I share how identifying my top roles and industries, keeping a simple application log, and creating a consistent daily routine helped me focus on the opportunities that truly fit my skills and career goals.
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After hundreds of applications and countless rejections, I realized I was doing something I’d never do for a client — trying to market myself without a brand. Once I started treating my job search like a creative campaign and built a personal mood board inspired by my Brambles Handicraft aesthetic (plums, rose, and sage), everything…
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Your résumé lists what you’ve done. Your story shows why it matters. Here’s how to craft an authentic, emotionally resonant personal narrative that makes people remember you—without sounding like you copied your LinkedIn profile
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When I discovered Project Recover, I was moved by their mission to bring missing service members home—and by the reverence in how they told each story. Interviewing with them reminded me why I do this work: to honor, to uplift, and to serve. Some missions are worth chasing, no matter what.
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Learn how to write nonprofit stories that connect emotionally, inspire donors, and honor the communities you serve. A storytelling guide from the frontlines of impact marketing.
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While headlines focus on job markets and economic forecasts, the real work of building opportunity often starts quietly—at nonprofits working behind the scenes to train, uplift, and empower.
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Across the country, nonprofit organizations are facing a workforce crisis that threatens the essential services millions of Americans rely on every day. From libraries to health clinics, food banks to housing initiatives, the people who hold up the nonprofit sector are stretched thin, burned out, or leaving the field altogether. According to recent data, over
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In impact marketing, storytelling isn’t just a creative flourish—it’s a strategic foundation. Whether I’m guiding a campaign or building community, I’ve found that narrative has the power to connect, clarify, and inspire action. In this post, I explore how storytelling shapes my approach to marketing, from nonprofit campaigns to fictional worlds, and why purpose is…
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Creating a brand is more than picking a font and a few colors—it’s about capturing a feeling and translating it into something others can instantly recognize. In this post, I walk through the step-by-step process I used to build the visual identity for Brambles Handicraft, from defining a brand personality to crafting a mood board…
Jacqueline Willoughby 